![]() Today, companies use the term to refer to many different types of enhanced online environments. E-commerce is expected to be the dominant engine, with gaming, entertainment, education and marketing in the metaverse also becoming important sectors. Management consultancy McKinsey & Company has bullishly predicted that the metaverse economy could reach $5 trillion by 2030. In addition to Meta, tech giants including Google, Microsoft, Nvidia and Qualcomm are also investing billions of dollars in the concept. "Metaverse" became a household word when Facebook rebranded its corporate identity to Meta in October 2021 and announced plans to invest at least $10 billion in the concept that year. ![]() Throughout the guide, there are hyperlinks to in-depth explorations of these and other relevant topics, as well as to definitions of important concepts in the metaverse such as interoperability, digital twins, spatial computing and Web 3.0. Topics include the technologies and platforms that support the metaverse, its benefits and challenges, how to invest in it, its history, why the metaverse is important and its impact on the future of work. What are enterprise leaders to make of a fast-evolving, hyped-up concept that could fundamentally change how humans live? TechTarget's in-depth guide to the metaverse breaks down where this nascent technology revolution stands today and where it is headed. This is known as the metaverse and, hype notwithstanding, it does not exist today.
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